1.Developing creative solutions for difficult situations or problems

    2.Placing a high priority on the satisfaction of internal or external customers

    3.Making sure the needs of internal or external customers are understood

    4.Looking continuously for opportunities to improve service and quality

    5.Behaving ethically and honestly at work

    6.Compelling vision for the future, thinking beyond the short-term and today's performance issues.

    7.Carrying out social problem solving actively

    8.Understanding the laws/regulations of their industry

    9.Keeping abreast with industry stake-holders and performing according to industry expectations.

    10.Creating value that is in line with what society is expecting.

    1.面對各種困境和問題，找出具有創造性的解決辦法

    2.把國內外顧客的滿意度，置于高度優先地位

    3.切實理解國內外顧客的需求

    4.不斷尋找機會完善服務和質量

    5.遵守職業道德規范，誠實正直地工作

    6.超越眼前及短期的業績，放眼未來前景

    7.積極解決社會問題

    8.理解相關行業的法律/法規

    9.與股東保持一致并以業界期望為行動目標

    10.創造符合社會期待的價值